Sep 20, 2017

Identity and culture are the driving forces in your organization, employees constitutes this. The goals you set in the boardroom meetings are based on your company’s forces and manpower. Identity and culture comes to live through the way employees think and behave on behalf of the organisation. But how do you strategize and influence these forces in a way that aligns with your business goals? And how can you use your employees’ mindset to drive your business forward?


Aligning Business Identity and Business Strategy can be rewarding for your company. Corporate Identity Management concerns development and communication about the organisation’s mission, vision and values – and how to implement this in the daily operations. Relesys facilitates the process via the performance app. Our Customized Solution makes it possible to shape your knowledge sharing tool in a wat that reflect your company’s identity and strategy. The performance app is not a Relesys App but instead a ‘Jack & Jones App’, an ‘Irma App’ or a ‘By Malene Birger App’ – the list could go on. We want to understand what your business is all about and serve a solution that will help nourish the culture and identity within your organization aligned with your business strategy.




Every single person within an organisation is both shaping and representing the corporate identity. The relationship between employer and the organisation is one of the main focus points for Relesys.  How you communicate, share information, facilitate work procedures and create the visual identity is always our foundation for understanding the core of the organisation. Our solution is developed to bridge the gap between HQ and all members of staff. Therefore our work is centered in an understanding of organisational identity and culture. We continue to evaluate the app, and time after time the results show, that the employees find it important that the app is aligned with what they already consider to be the company’s culture and identity. But employees will not just be informed about what the identity is all about, they want to take part in shaping it when they interact with the different features.


We are bold enough to state that the companies that allow the app to evolve and live in the base of usage will experience a strengthened business identity. Employees that would take a bullet for their job are the best employees. We challenge you to prove us wrong.

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