Mar 15, 2017

Anytime you challenge yourself and achieve it, the brain secretes a magical little bit of dopamin, which is a pleasurable chemical. So to challenge and to achieve feels good!

 

People who go through gaming experiences over and over again, actually want to do it more and more – because the more goals you achieve (it doesn’t matter how big or how small) the more dopamine it releases, and the easier it is to stay motivated. This loop actually changes the way our brain is structured and is also known as The Winner Effect.

 

The idea of including gaming experiences in business evolvement is the new focus, because this does not just naturally evolve from people playing Mario Kart. We at Relesys put the power of gaming to work. In order to encourage employees to share and interact, Relesys, together with clients have implemented The Winner Effect to make this happen. By using “casual games” we engage employees in learning initiatives, but it’s not designed for pure entertainment. The focus is on training a specifik skill or educating employees on a concept or product. This, leading to better product knowledge while inspire creativity and interaction. That concept is what we call Gamification. It’s when we take the idea of games and apply them to changing peoples behaviour.

 

We test this theory every day and we know it’s working. In 2017 we’ve reached over 36.000 users and 3.800.000 total logins. Each individual user checks on average the Relesys Performance App 6 times a day and according to our clients the Gamification aspect of the app, has a lot to do with how frequent they check it.

 

When management wants to increase employees motivation for change, we have experienced Gamification as a strong success factor for human mindset. To use game theory to improve productivity and results is working. Join the movement and let The Winner Effect do it’s magic.

 

See some of our solutions  here. It’s informative, it’s handy, it’s fun!

 



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